Retailers know their business, their products, their stores and their customers, but are always hungry for more intelligence about market changes, customer behaviour and emerging trends. Retail is one of the most established commercial sectors; it is also one of the most competitive and among the fastest changing.
Facit is a specialist technology company that helps retailers generate intelligence to create competitive advantage, build customer satisfaction and optimise sales. Our suite of in-store analytics solutions provides you with easy-to-understand insights into your customers' behaviour, needs and preferences.
Unlike other people counting solutions our innovative software doesn't require specific camera hardware to work. Our software works with any pre-installed camera, irrespective of its type and location.
The PeopleCounter has an easy-to-use reporting interface that easily monitors in store occupancy across multiple locations providing management with real-time customer numbers.
Understand regional performance, customer behaviour and trends. Aside from conversion rate analysis, you can use PeopleCounter to allocate resources and assess the impact of visual promotions.
Facit has developed QueueManager so that retailers can take a proactive approach to resource management and customer satisfaction. When queue times exceed pre-set thresholds, an alert is sent to managers who, armed with this real-time knowledge, can make informed decisions about potential abandonment, allocate more staff to checkouts and directly influence sales.
QueueManager is an extremely cost effective solution that slots into your existing CCTV infrastructure. It works across many retail environments in which queues can form and build up suddenly. The ability to track the ebb and flow of people and manage the potential damaging effects of bottlenecks, gives retailer an operational advantage.
One of the major advantages of QueueManager is that it can help to ensure that customers have a pleasant shopping experience, which comes under threat when their patience is tested. The good work achieved through product selection, pricing and store layout, can be undermined if an outlet develops a reputation for checkout delays.
Unlike conventional heat maps which provide information based on the time customers spend in store, Facit HeatMap combines the dwell time information with customer spread, producing a better understanding of customer behaviour.
Our system provides detail on how many people visited all specific areas across your entire retail space and over any specified time period.Â This information can help build a time profile and intelligence about popularity, stock control or sales staff allocation.
We highlight the most popular paths customers take through your retail space. Visually rich, graphical reports provide an excellent breakdown of key locations and customer routes through your store.
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