Benefits of CCTV analytics

Video Analytics & Redaction Solutions for retail, high footfall venues and public spaces

The benefits of CCTV analytics is vast and can give businesses great insight into their stores and other high footfall spaces such as tourist attractions.

Facit’s suite of products is designed to help you gain the best insight into how customers/ visitors behave in your facility. Plus, once you have video and need to share it, as evidence or as the result of a subject access request, we have the perfect solution to enable you do so without fear of breaching regulations. Facit offers you a 360 degree solution for capturing video data about your facility and ensuring that video data is stored and managed compliantly.

Video Compliance suite

With the introduction of GDPR in 2018 every business holding data is aware that the protection of individuals’ privacy is a prime consideration. Video constitutes data, for which breaches of privacy result in heavy fines as well as reputational damage. Large footfall locations such as retailers, borough councils, transport companies, banks and national tourist attractions benefit from Facit’s suite of compliance products.

Contact Facit Data Systems - Identity Cloak


IdentityCloak is Facit’s flagship video compliance products that enables organisations to mask all but the person(s) of interest. For the first time, you have the opportunity to take control of video compliance in-house, quickly and cost-effectively, in order to output fully redacted video to share with third party agencies or individuals who make subject access requests. Licensing costs are attractive and give compliance-minded companies a far superior option to outsourced bureaus and manual processes.

Identity cloak live


IdentityCloakLive is Facit’s latest video compliance product, which has been driven by clients who need to show or share video footage ‘on the fly’. This product reliably redacts identifying features in real-time to ensure compliance with strict regulations.

Document Redaction


DocumentRedaction has been in existence longer than its technology cousin, video redaction. However, there have been progressive requirements for document redaction, as well as some notable cases of redaction reversal that have led to significant breaches of privacy and secrecy [link]. Facit’s solution enables customers to mask parts of documents irreversibly, so that there is no risk of a data privacy breach.  Document redaction measures can be set according to access rights or, more comprehensively, to meet compliance requirements for sharing with third parties.

Video Analytics suite

Contact Facit Data Systems - Heat Map


HeatMap shows you at a glance, in an easy to interpret colour-referenced graphical report, people’s movement and dwell times in your facility. You can easily assess popular and under-performing areas to adjust sales displays for improved traction. You can quickly identify potential crowded and risk areas in order to take appropriate re-direction actions.

Contact Facit Data Systems - Queue Manager


QueueManager Provides timely alerts so that you can deploy staff to prevent queuing bottlenecks, stop sales abandonment, improve customer satisfaction and, ultimately, maximise sales. This solution enables you to deploy and make the most of staff resources across multiple facility roles such as sales, customer service, stock management, warehousing, administration and housekeeping.

Contact Facit Data Systems - people counter


PeopleCounter provides an accurate count of people within your facility to help you anticipate resource requirements and interpret any potential health or safety risks posed by crowding. Over time you can build data to generate trend analyses based on times of the day, seasonal events, local activities or any other sales related matters.

Retailers, venue operators and public space managers know their business, their products, their stores and spaces, and their customers/visitors, but are always hungry for more business intelligence and customer/visitor insight.

Retail is one of the most established commercial sectors; it is also one of the most competitive and among the fastest changing. High footfall tourist locations compete for visitors; while public sector officials have responsibilities and a duty of care for businesses and the public in their boroughs.

Facit helps retailers and venue operators to observe events and implement change based on accurate reports. Facit’s customers are able to observe customer behaviour, interpret activity and respond proactively in order to maximise staff resources, enhance customer satisfaction and optimise sales.

Our solutions are cost-effective and easily installed. Facit empowers users to extract maximum value from legacy CCTV infrastructure, such as security surveillance equipment, so that what has traditionally been viewed as protection, security or shrinkage data can be used to improve operations, achieve competitive advantage or assure compliance. In Identity Cloak, Facit also gives you the insurance you need in order to share video footage without fear of prosecution.

Facit core solutions are ‘out of the box’. To gain further insight into ‘hard’ and ‘soft’ behaviour – the physical and psychological well-being of a facility or managed estate – contact Facit for a demonstration, ROI analysis, technical consultancy or product trials.

Following years of Research & Development Facit Data Systems offers you an accurate, cost-effective analytics toolset:

  • Uses your installed security surveillance equipment to provide you with actionable data about real-time customer journeys and customer/colleague interactions.
  • For most installations, no additional hardware costs.
  • High quality data set with demonstrable accuracy levels.
  • Actionable insights to inform improvements to customer journeys and “moments of truth”.
  • Generates insight into best conversion practices to help focus sales campaigns.
  • Footfall, queue management, heat mapping and location monitoring are just some of the areas in which we can provide data on driving superior staff scheduling and customer experience.
  • Intuitive easy-to-use dashboard makes assimilating insights easy.

Get in touch

We help store and facility operators to gain maximum ROI from their CCTV camera investments.
Let us help you find the right video data analytics solution for your business.

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